Sunday, 8 April 2012

iPad 3′s ‘LTE’ Advertising Brings Complains From Carriers Outside North America

4G LTE connection speed is playing a major role in the sales of the iPad 3. That is why this aspect is being widely advertised by the fruit company. 4G LTE is one of the top four features being advertised for the iPad 3 on Apple’s official website. However, the 4G connectivity is only available in US, through the carries AT&T and Verizon, and in Canada through Rogers, Telus and Bell, which is confusing the customers.

As a result, carriers situated outside North America have launched complains to Apple for the misleading advertisements. The Australian states that carriers Telstra and Optus have planned to avoid the term “4G” for not misleading the consumers and to avoid any confusion altogether.

They are making it clear that Apple’s third-generation tablet will not work on 4G LTE networks in Australia. Apple overlooked many planned or operational LTE networks in Europe so the carriers there are also upset. The iPad 3 won’t work with them even though LTE networks are becoming more common.

There have been reports from Europe suggesting that telecom companies have asked Apple to stop advertising the fact that the iPad 3 can be used on 4G LTE networks, since that is only possible in North America. Also there have been rumors that Apple could be in trouble with the European Commission if the branding is deemed as false advertising.

Let us know your thoughts! You may also want to check out how to record and trim videos on your iPad 3.

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Filed under: iPad 3 News

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